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How to Make Your 2026 Video Budget Work Three Times Harder
Your marketing team wants an About Us video. HR needs recruiting content. And your training department is asking for onboarding materials. The only...
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Why Video and Podcasts are the Kings of Content
You can publish a white paper. You can write a LinkedIn post. You can design an infographic. But if you want to actually capture attention, build...
Understanding the Role of Video Producer Is More Important Now Than Ever
Everyone's mesmerized by what AI can do with video. Generate scenes from text prompts. Swap backgrounds. Clone voices. Edit footage in seconds...
A Day in the Life Videos: A Behind-the-Scenes Look at Work
The problem with most job postings is that they often promise one thing and deliver another. Job seekers scroll through career pages filled with...
The Blueprint for Video Podcast Success: Why Planning Beats Winging It
Everyone's launching a video podcast these days. It looks easy from the outside — grab a mic, hit record, post it online. But here's the truth: most...
AI-Generated Video: A Threat or a Tool for Businesses?
Artificial Intelligence is virtually everywhere. In fact, it’s all that today’s marketers are talking about. In the birth of this new technological...
Why Your Recruiting Video Needs More Than Pretty Pictures: The Power of Core Values in Talent Attraction
Every business leader knows the frustration. You find a candidate with an impressive resume, performs wonderfully in the interview process, and all...
The Do's and Don'ts of User-Generated Content That's Actually Good Enough for Professional Videos
Professionally produced videos are critical when creating polished, strategic content that represents your brand. But sometimes the most compelling...
When to Script Your Video (And When Not To)
One of the most common questions we hear from clients, who are first-time video producers, is: "Do I need a script?" The answer is… maybe. It isn't a...
The Power of Video: Bringing Your Club's Culture to Life
Remember the time you had to start something new or join a group for the first time and you were really nervous? It could've been going away to...
Recruiting Videos that Move Job Candidates through the Pipeline
"The secret of my success is that we have gone to exceptional lengths to hire the best people in the world." – Steve Jobs
The Art of Audience-First Recruitment Videos: Connecting with Different Types of Talent
Sit in any movie theater during the previews, and you'll quickly understand who each upcoming film is meant for. The same principle applies when...
Attract Top Talent with Virtual Video Tours
Hiring the wrong executive is more than just a costly mistake, and if you’ve been down this road you won’t soon forget this lesson. It's the kind of...
The ROI of Video in Talent Acquisition: Metrics That Matter
The cost of a bad hire can reach up to three times the employee's annual salary when you factor in recruiting expenses, training time, lost...
Leveraging User-Generated Content in Talent Acquisition: A Fresh Approach to Authentic Recruitment
Producing videos that capture the true spirit of your organization can feel like an impossible task. Too often, recruitment videos end up looking...
8 Recruiting Benefits of Day in the Life Videos
In today's competitive job market, attracting and retaining top talent is crucial for any organization's success. One powerful tool that's often...
Why Your Recruitment Video Needs to Showcase Your CEO
Author and well-known speaker Simon Sinek said, "Leadership is not about being in charge. Leadership is about taking care of those in your charge."...