Why Estimating Your Video Production Cost is a Lot Like Buying a Car
Believe it or not, I get asked many more questions about estimating the cost of video production than I ever get asked about storytelling styles or...
8 Video Promotion Ideas to Help Your Videos Stand Out From The Crowd
Can you imagine inviting friends over for a nice dinner at your house and not offering dessert? The dinner might taste great, but it would be more...
Is Shorter Video Better? Learn the Secrets of the 90-Second Video
There's no question, with the amount of video content that you can find online these days, the attention span of most viewers is limited, to say the...
Understanding the Cost of Video Production: Key Factors to Consider
Editor's note: This post originally published in December 2017 and was updated in August 2023. Over the years, we've produced a number of videos for...
Creating Training Videos for Your Franchise
Hiring the right people for your business is difficult and for franchise operators, making sure new hires are trained correctly is critical. Setting...
Essential Considerations for Your 2022 Video Marketing Plan
Congratulations! The boss says you’ve got the green light to begin producing video as part of your marketing plan and the leadership team supports...
How to Pick the Best Sound Bites for Your Video Production
Picking the best sound bites is a critical part of most video production. Compelling comments that draw in an audience and keep them connected with a...
Quality, Affordable Video Production That Comes To You, Anywhere
Over the last two years, the pandemic has shattered long-held structures within the world of work. The idea of a majority remote workforce shifted...
When To Use Animated Videos For Your Video Marketing
Since the dawn of humanity, people have used images to communicate complex ideas in visually intriguing, stimulating ways to others. Today, companies...
What Is An Explainer Video, and Why Do I Need One?
How much would you give in order to sit down with your target audience for a few minutes to explain what makes your business or organization unique?...
Planting Seeds for a Long-Term Video Marketing Strategy
When clients first approach us about creating a video marketing strategy, they feel excited but also nervous. ‘We know we should be making more...
Create A No-Nonsense Video Marketing Strategy From Scratch
In today’s digital world, many companies are incorporating more video into their overall marketing strategy, but if they’re starting from scratch,...
Tugging at Heartstrings: Showcasing Your Nonprofit Mission Through An Emotional Video
If you’re a non-profit organization, you understand the importance of sparking an emotional connection with audiences more than most types of...
The Digital Marketing Campaign That Gave Catholic Charities Their Best-Ever Holiday ROI
What does hope look like? What does it sound like, act like, and feel like? That's the question at the heart of Catholic Charities of St. Paul and...
3 Content Lessons that Make for Great Video Editing
Finding talented videographers today isn't difficult. Hobbyists, college graduates, and long-toothed production experts are all over job posting...
MSPBJ Honors Women Leaders, Pleases Sponsors, and Delights Audiences with One Virtual Event
When the COVID-19 pandemic wiped Minneapolis-St. Paul Business Journal's event slate clean, organizers looked for ways to maintain their robust...
3 of Our Favorite Examples of Inspirational Videos
No matter where you’re from, there is one thing we all share in common: The love of great stories. At StoryTeller, our job is to find inspiring,...
The Effects of Video Length: How Long Should My Videos Be?
Editors Note: This blog was originally published in March 2015 but was updated in January 2025. During most video planning sessions, this question...