Why Authenticity and Transparency are Critical for Video Production in 2025
With so much content available online, audiences are sharper than ever at detecting what feels genuine—and what doesn’t. Overly produced videos with...
How to Get Great On-Camera Performances from Non-Actors
Most people aren’t used to being on camera, especially in professional settings. And when it comes to corporate videos, that pressure can grow...
Getting the Most Out of Your Video: Distribution Best Practices
You’ve wrapped a video project, the final file’s in your inbox, and it looks fantastic. But now what?
Personal Branding for Employers: Video Strategies for Leadership Visibility
Most businesses talk about what they do—not how it actually helps anyone.
How Industrial Workplace Videos Can Solve Your Skilled Labor Shortage
The demand for skilled labor in the industrial workforce has never been higher. With an aging workforce, a lack of training opportunities, and a...
Video as a Training Platform with a Learning Management System
Training a team effectively while keeping them engaged is a challenge every organization faces. Traditional methods can feel stale, leaving employees...
Why Investing in Professional Production Matters in Fundraising Videos
How to Decide Between DIY and Professional Services for Your Next Project
Amazing Drone Footage Doesn't Always Tell the Best Story
There was a time when capturing an aerial shot meant more than just renting a helicopter. You also needed to hire a pilot and a videographer who shot...
Using Video to Showcase Advancement Opportunities
Today’s job hunters are looking for more than just a paycheck. They want to be a part of organizations that have opportunities for professional...
New Employee Onboarding: Boost New Hire Engagement and Retention
Starting a new job can feel overwhelming—like “drinking from a fire hose.” With so many new processes, people, and tasks to learn, it’s no wonder...
Creating a Consistent Video Strategy for Employer Branding
When companies produce videos for hiring, they often treat each project as a standalone effort. While this might seem like a good way to introduce...
Diversity and Inclusion in Recruitment Videos: Best Practices and Impact
In the evolving landscape of talent acquisition, diversity, equity, and inclusion (DEI) have become more than just buzzwords—they're critical...