Online Video Makers vs. Professional Video Production
Stop me if you’ve heard this one before–online video content continues to grow at an exponential rate. As the flood has increased over the past...
Hire with Confidence: Using Video to Foster Transparency and Clarity
If you could be totally transparent about your company, and your current job openings, would you be? Would you be willing to share the good, bad, and...
3 Ways a Video Producer Can Help You
At its best, producing videos for your business or organization can be fun and creative. It's an outlet that gives your communications or marketing...
8 Tips for Conducting a Video Interview
The word "interview" often brings to mind images of a TV news anchor asking tough, pointed questions as he tries to get to the bottom of an issue....
The Three Requirements for a Video Production Contract
Lights. Camera. Action! It sounds so easy, but there's much more that goes into a video production—which means there's much more involved than you...
What is a Video Producer and What Do They Actually Do?
In many households, there’s usually a leader that takes charge to get things done. They’re the one that plans the meals, does the laundry, drives the...
Storytelling for Businesses: Identifying Your Compelling Brand Stories
In this day and age we have access to prolific amounts of online content be it through websites, social media, video platforms–the list goes on and...
How to Look Good on Camera: 5 Things to Consider Before You Hit Record
I hear it all the time. “Do I look okay?” “You can edit out my wrinkles, right?” Trust me, no one likes the way they look on camera, not even the...
Affordable Video Production Tips
Video works in delivering marketing results. That’s probably why 96% of marketers who have used video say they’ll continue to use it as an ‘important...
Meet the Team: Steve Mulholland’s Storytelling Journey
If you need a complex story told in a visually intriguing way that connects with your audience, Steve Mulholland is your guy. He’s been at it for...
3 Places in your Company to Look For Video Ideas (and 1 to Avoid)
You’ve heard it here, you’ve heard it everywhere: video is an important part of a complete, balanced marketing strategy. It’s easy to repeat...
How to Make an Emotional Video
We live in a world flooded with video content, most of which we tune out, click off, or allow to drift across our screens, never to be thought of...
Checklist: Determine the Scope of Work for a Video Production Project
Editor's Note: This blog was originally published in 2015 and was updated in March 2023.
Case Study: A Successful Minneapolis Video Production Project
You understand how important video is. People today expect to see videos when they’re deciding whether to work with a company or buy a product. In...
Transform Your Recruitment Process with Video Job Descriptions
Editor’s note: This post from 2017 was updated in 2023 with new best practices added. The pandemic and the Great Resignation have transformed the way...
Creating a Video Style Guide for Your Company, Brand or Business
Any content coming out of your marketing office is sure to have strict rules, regulations, and specifications around its presentation. Whether it’s...
An Overview of the Video Animation Production Process
Video animation is both an art and a science, and increasingly, companies are realizing that animated video offers unique opportunities to build...
Terms to Know to Understand Marketing Animation
An animated marketing video done well can work wonders for your business. It can catch attention, simplify complex information, and move people...