MSPBJ Honors Women Leaders, Pleases Sponsors, and Delights Audiences with One Virtual Event
When the COVID-19 pandemic wiped Minneapolis-St. Paul Business Journal's event slate clean, organizers looked for ways to maintain their robust...
3 of Our Favorite Examples of Inspirational Videos
No matter where you’re from, there is one thing we all share in common: The love of great stories. At StoryTeller, our job is to find inspiring,...
The Effects of Video Length: How Long Should My Videos Be?
Editors Note: This blog was originally published in March 2015 but was updated in January 2025. During most video planning sessions, this question...
Recruitment Video Practices for Hiring the Best Team
Editor's Note: This blog was updated for relevancy and accuracy on August 13, 2024. Finding the right person for your company is getting more and...
About Us Video: The Do's and Don'ts To Make One That Works
Editor's Note: This blog updated for relevance and accuracy on September 13, 2024. Whether you intend to produce an "About Us" video, a "Culture"...
How to Use Video Throughout the Candidate Experience
Webster defines Human Resources as one of the toughest jobs known to everyone who has ever been in the workforce. I didn't make that up. (I have a...
Tips and Tricks for Capturing a Compelling Live Event Recap Video
Big events are a big deal. You spend months planning, pick the right venue, organize the perfect program, and stress out about all the little...
Making Video Accessible for Your Club (Jason Hsiao)
Editor's Note: This post was updated for relevance and accuracy in October 2024. Feeling like you're always one step behind in your marketing...
Producer's Secrets: The 5 Best Ways to Start Videos
So, I recently wrote a blog about opening your video with your logo and I may or may not have ruffled some feathers. If you missed it, here it is....
Specialized Marketing Agencies and the Myth of the Full-Service Agency
Imagine you have a concern about your heart. You visit your regular doctor, they perform a few quick tests, offer some general advice, and then refer...
Creating a Video Strategy to Grow Club Revenue and Reduce Expenses
Look around online and it’s hard not to find video. From social media feeds to websites, video is everywhere. Yet it’s not enough to produce one...
Stop! Why Your Video Intro Should NOT Start With A Logo
Branding and logos are important. I get it. I recognize many brands solely based on their logo... Under Armour, Dairy Queen, Facebook. And yes, I...
Marketing Made: Using Manufacturing Videos to Drive More Business
These days, it's hard to read about marketing without hearing about video . It's become the go-to tool for most digital marketers, and for good...
Video for Sales: 7 Effective Ways to Close the Deal
When it comes to business, the only thing that ultimately matters is whether or not you can close deals and customers. You can have the best...
Video Storytelling Creates Connections for Private Clubs
If you ask a private club marketer where their best prospects come from, chances are they will tell you from referrals. You know, word of mouth...
A Beginner's Guide to Video Production Terms
Editor's Note: This post was been updated for accuracy and relevance in September 2023 We video production professionals like to feel as though we're...
Social Media Advertising: Optimizing Your Video for Facebook Ads
Editor's Note: This blog was updated for relevance and accuracy on July 31, 2024. With more than a billion active users, the sheer size of Facebook...
Creating a Successful Video Production Timeline From Start to Finish
Editor's Note: This blog post was updated for clarity and accuracy on September 18, 2023. Producing a video as part of your company’s video marketing...