How to Get Great On-Camera Performances from Non-Actors
Most people aren’t used to being on camera, especially in professional settings. And when it comes to corporate videos, that pressure can grow...
When to Script Your Video (And When Not To)
One of the most common questions we hear from clients, who are first-time video producers, is: "Do I need a script?" The answer is… maybe. It isn't a...
Getting the Most Out of Your Video: Distribution Best Practices
You’ve wrapped a video project, the final file’s in your inbox, and it looks fantastic. But now what?
The Power of Video: Bringing Your Club's Culture to Life
Remember the time you had to start something new or join a group for the first time and you were really nervous? It could've been going away to...
Personal Branding for Employers: Video Strategies for Leadership Visibility
Most businesses talk about what they do—not how it actually helps anyone.
Recruiting Videos that Move Job Candidates through the Pipeline
"The secret of my success is that we have gone to exceptional lengths to hire the best people in the world." – Steve Jobs
Mobile-First Video Content: Optimizing Production for Mobile Viewing
In case you haven’t heard – nor seen – video content has evolved.
How Industrial Workplace Videos Can Solve Your Skilled Labor Shortage
The demand for skilled labor in the industrial workforce has never been higher. With an aging workforce, a lack of training opportunities, and a...
Video as a Training Platform with a Learning Management System
Training a team effectively while keeping them engaged is a challenge every organization faces. Traditional methods can feel stale, leaving employees...
The Art of Audience-First Recruitment Videos: Connecting with Different Types of Talent
Sit in any movie theater during the previews, and you'll quickly understand who each upcoming film is meant for. The same principle applies when...
Video Training That Generates Revenue: A Case Study from IBS
The magic of television takes many forms.
Why Investing in Professional Production Matters in Fundraising Videos
How to Decide Between DIY and Professional Services for Your Next Project
Amazing Drone Footage Doesn't Always Tell the Best Story
There was a time when capturing an aerial shot meant more than just renting a helicopter. You also needed to hire a pilot and a videographer who shot...
Attract Top Talent with Virtual Video Tours
Hiring the wrong executive is more than just a costly mistake, and if you’ve been down this road you won’t soon forget this lesson. It's the kind of...
Using Video to Showcase Advancement Opportunities
Today’s job hunters are looking for more than just a paycheck. They want to be a part of organizations that have opportunities for professional...
The ROI of Video in Talent Acquisition: Metrics That Matter
The cost of a bad hire can reach up to three times the employee's annual salary when you factor in recruiting expenses, training time, lost...
Leveraging User-Generated Content in Talent Acquisition: A Fresh Approach to Authentic Recruitment
Producing videos that capture the true spirit of your organization can feel like an impossible task. Too often, recruitment videos end up looking...