Understanding the Role of Video Producer Is More Important Now Than Ever
Everyone's mesmerized by what AI can do with video. Generate scenes from text prompts. Swap backgrounds. Clone voices. Edit footage in seconds...
Video Content
A Day in the Life Videos: A Behind-the-Scenes Look at Work
The problem with most job postings is that they often promise one thing and deliver another. Job seekers scroll through career pages filled with...
The Blueprint for Video Podcast Success: Why Planning Beats Winging It
Everyone's launching a video podcast these days. It looks easy from the outside — grab a mic, hit record, post it online. But here's the truth: most...
AI-Generated Video: A Threat or a Tool for Businesses?
Artificial Intelligence is virtually everywhere. In fact, it’s all that today’s marketers are talking about. In the birth of this new technological...
Why Authenticity and Transparency are Critical for Video Production in 2025
With so much content available online, audiences are sharper than ever at detecting what feels genuine—and what doesn’t. Overly produced videos with...
The Do's and Don'ts of User-Generated Content That's Actually Good Enough for Professional Videos
Professionally produced videos are critical when creating polished, strategic content that represents your brand. But sometimes the most compelling...
How to Get Great On-Camera Performances from Non-Actors
Most people aren’t used to being on camera, especially in professional settings. And when it comes to corporate videos, that pressure can grow...
When to Script Your Video (And When Not To)
One of the most common questions we hear from clients, who are first-time video producers, is: "Do I need a script?" The answer is… maybe. It isn't a...
Getting the Most Out of Your Video: Distribution Best Practices
You’ve wrapped a video project, the final file’s in your inbox, and it looks fantastic. But now what?
Why Investing in Professional Production Matters in Fundraising Videos
How to Decide Between DIY and Professional Services for Your Next Project
Creating a Consistent Video Strategy for Employer Branding
When companies produce videos for hiring, they often treat each project as a standalone effort. While this might seem like a good way to introduce...
Using Video to Help Your Business Get Found Online
In a digital world overflowing with content, standing out can feel impossible. Add in short attention spans, and it becomes even harder. This means...
A Guide to Planning Your Video Content Strategy
Video assets are no longer a “nice to have” in today’s competitive markets. We expect to be able to watch videos to learn and gain valuable insight...
How A Customer Testimonial Video Can Increase Revenue
Customer testimonials are more than just happy feedback; they're a powerful tool for building trust and credibility for your brand. When paired with...
The Power of StoryTelling: How Video Marketing Drives Brand Advocacy
There is no greater endorsement for a brand than one that is created organically and delivered altruistically; unsolicited and entirely authentic.
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Turning your Blog Content into Engaging Videos: The Why & the How
So, you want to drive traffic to your blogs and you’re wondering: Is it worth it? Where do I begin?
The 7 Best Show-Stopping End of Year Event Video Ideas
Editors Note: This blog was originally published on Oct 26, 2015, and was updated on July 9, 2024. Year end can be a stressful time for leaders as...