Why Authenticity and Transparency are Critical for Video Production in 2025
With so much content available online, audiences are sharper than ever at detecting what feels genuine—and what doesn’t. Overly produced videos with...
Video Strategy
The Do's and Don'ts of User-Generated Content That's Actually Good Enough for Professional Videos
Professionally produced videos are critical when creating polished, strategic content that represents your brand. But sometimes the most compelling...
How to Get Great On-Camera Performances from Non-Actors
Most people aren’t used to being on camera, especially in professional settings. And when it comes to corporate videos, that pressure can grow...
When to Script Your Video (And When Not To)
One of the most common questions we hear from clients, who are first-time video producers, is: "Do I need a script?" The answer is… maybe. It isn't a...
Getting the Most Out of Your Video: Distribution Best Practices
You’ve wrapped a video project, the final file’s in your inbox, and it looks fantastic. But now what?
The Power of Video: Bringing Your Club's Culture to Life
Remember the time you had to start something new or join a group for the first time and you were really nervous? It could've been going away to...
Personal Branding for Employers: Video Strategies for Leadership Visibility
Most businesses talk about what they do—not how it actually helps anyone.
Video as a Training Platform with a Learning Management System
Training a team effectively while keeping them engaged is a challenge every organization faces. Traditional methods can feel stale, leaving employees...
The Art of Audience-First Recruitment Videos: Connecting with Different Types of Talent
Sit in any movie theater during the previews, and you'll quickly understand who each upcoming film is meant for. The same principle applies when...
Video Training That Generates Revenue: A Case Study from IBS
The magic of television takes many forms.
Why Investing in Professional Production Matters in Fundraising Videos
How to Decide Between DIY and Professional Services for Your Next Project
Amazing Drone Footage Doesn't Always Tell the Best Story
There was a time when capturing an aerial shot meant more than just renting a helicopter. You also needed to hire a pilot and a videographer who shot...
Boosting Employee Engagement and Retention with Video Onboarding
One of the biggest challenges small businesses face when adding new team members is implementing a quality onboarding and training program that helps...
Creating a Consistent Video Strategy for Employer Branding
When companies produce videos for hiring, they often treat each project as a standalone effort. While this might seem like a good way to introduce...
Integrating Video Into Talent Acquisition Strategy
Video has emerged as a powerful tool for businesses. Not only is it a superior marketing tool, but it’s also highly effective in the acquisition...
A Guide to Planning Your Video Content Strategy
Video assets are no longer a “nice to have” in today’s competitive markets. We expect to be able to watch videos to learn and gain valuable insight...
Building a 2024 Video Marketing Strategy [FREE TEMPLATE]
Editor's Note: This blog post was updated for relevancy and accuracy in October 2024.