What Alternative Marketing Means Today (And How to Stand Out)
Gone are the days of “traditional” marketing and advertising strategies. Sharing campaigns across radio, TV, and print has become nearly obsolete–and...
Video Strategy (3)
Why Your Video is Nothing More than a Cheap Commercial
Think about the last video you watched. How did you find it? Were you actively looking for it? If that’s your answer, we call your bluff. Chances are...
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Curious & Unbiased: A Journalistic Approach to Content Marketing [VIDEO]
In today’s digital world, any business can reach out directly to their target customers, build relationships, and educate consumers on available...
8 Fresh Digital Storytelling Ideas for Business (+ Examples)
Editor's Note: This blog was updated for relevance and accuracy on January 21, 2024. You will be hard-pressed to read a blog about marketing trends...
Master the Video Elements: Digital Storytelling Examples
Defining ‘digital storytelling’ versus ‘video content’ is like categorizing ‘squares’ and ‘rectangles.’ Digital storytelling is video content, but...
11 Types of Video Content to Master in 2022 (and 2 for the Future)
Do you remember what life was like before email, or smartphones, or social networks? It helps to remember all the advances in those areas to...
Behind the Scenes: Simple Explanation of the Video Production Process
This blog was updated for accuracy and relevance on July 9, 2024.
Understanding the Cost of Video Production: Key Factors to Consider
Editor's note: This post originally published in December 2017 and was updated in August 2023. Over the years, we've produced a number of videos for...
12 Essential Tactics to Consider for Your Digital Marketing Plan
Editor's Note: This post was edited for accuracy and relevance on August 26, 2024. The end of 2024 is fast approaching and now is the time to review...
4 Tips For Finding Talent Using Inbound Recruiting and Hiring
Editor's Note: This blog was updated for accuracy and relevancy on October 1, 2024. If yours is like many companies and organizations over the last...
Amp Up Your Marketing with These Creative Video Ideas
When you have fresh, inspiring, creative ideas for new marketing tactics, it's easy to get excited about promoting your brand, but those ideas can be...
The Top Video Production Best Practices & Trends to Watch in 2022
Editor's note: This post originally published in 2020 and was updated in September 2023. Did you know that consumers are watching over 5 billion...
Essential Considerations for Your 2022 Video Marketing Plan
Congratulations! The boss says you’ve got the green light to begin producing video as part of your marketing plan and the leadership team supports...
Mission 2022: Top Video Marketing Trends and Examples
Visual content continues to dominate the digital world’s center stage. That’s why leveraging video’s capacity to tell stories, engage with your...
Quality, Affordable Video Production That Comes To You, Anywhere
Over the last two years, the pandemic has shattered long-held structures within the world of work. The idea of a majority remote workforce shifted...
When To Use Animated Videos For Your Video Marketing
Since the dawn of humanity, people have used images to communicate complex ideas in visually intriguing, stimulating ways to others. Today, companies...
Planting Seeds for a Long-Term Video Marketing Strategy
When clients first approach us about creating a video marketing strategy, they feel excited but also nervous. ‘We know we should be making more...
Create A No-Nonsense Video Marketing Strategy From Scratch
In today’s digital world, many companies are incorporating more video into their overall marketing strategy, but if they’re starting from scratch,...