Making the Most of Your Video Budget
Whenever we’re discussing a video project with a client, we make every effort to ensure they’re thinking about how to get the most out of their video...
Video Strategy (2)
Producing Video in 2024? Download Our Editable Video Script Template
This blog was originally published in 2016 and was updated in July 2024. You have brainstormed, planned, and created your budget, but are you ready...
Documentary Style Videos: What They Are and Why They're Effective
The term "documentary" can evoke a variety of images.
17 Essential Video Production Questions to Ask Before Creating a Video
This blog post was originally published on August 2, 2022. It was updated and republished on June 18, 2024.
4 Ways Private Golf Clubs Use Video To Stand Out
This blog was updated for relevance and accuracy on October 31, 2024.
Know Your Audience for Your Promotional Video
So, you’ve been thinking about a promotional video for your company or organization.
Online Video Makers vs. Professional Video Production
Stop me if you’ve heard this one before–online video content continues to grow at an exponential rate. As the flood has increased over the past...
3 Ways a Video Producer Can Help You
At its best, producing videos for your business or organization can be fun and creative. It's an outlet that gives your communications or marketing...
What is a Video Producer and What Do They Actually Do?
In many households, there’s usually a leader that takes charge to get things done. They’re the one that plans the meals, does the laundry, drives the...
Storytelling for Businesses: Identifying Your Compelling Brand Stories
In this day and age we have access to prolific amounts of online content be it through websites, social media, video platforms–the list goes on and...
Affordable Video Production Tips
Video works in delivering marketing results. That’s probably why 96% of marketers who have used video say they’ll continue to use it as an ‘important...
3 Places in your Company to Look For Video Ideas (and 1 to Avoid)
You’ve heard it here, you’ve heard it everywhere: video is an important part of a complete, balanced marketing strategy. It’s easy to repeat...
Checklist: Determine the Scope of Work for a Video Production Project
Editor's Note: This blog was originally published in 2015 and was updated in March 2023.
Creating a Video Style Guide for Your Company, Brand or Business
Any content coming out of your marketing office is sure to have strict rules, regulations, and specifications around its presentation. Whether it’s...
Who Needs a Gaffer? The Real Members of a Video Production Team
Editor's Note: This blog was updated for accuracy and relevance on August 27, 2024. Here's a multiple-choice question for you. When a movie ends, and...
Top Video Challenges: Why You Need to Hire a Video Production Agency
I have a little secret for you—video is the most effective form of content marketing today. Video in an email increases click-through rates by...
What Alternative Marketing Means Today (And How to Stand Out)
Gone are the days of “traditional” marketing and advertising strategies. Sharing campaigns across radio, TV, and print has become nearly obsolete–and...
Why Your Video is Nothing More than a Cheap Commercial
Think about the last video you watched. How did you find it? Were you actively looking for it? If that’s your answer, we call your bluff. Chances are...