How Private Clubs Can Drive Results with Less Waste Through Video
Private communities are no stranger to stretching their marketing budgets. Whether you've got big ideas or you're taking things a quarter at a time,...
Video Strategy (4)
3 Content Lessons that Make for Great Video Editing
Finding talented videographers today isn't difficult. Hobbyists, college graduates, and long-toothed production experts are all over job posting...
3 of Our Favorite Examples of Inspirational Videos
No matter where you’re from, there is one thing we all share in common: The love of great stories. At StoryTeller, our job is to find inspiring,...
The Effects of Video Length: How Long Should My Videos Be?
Editors Note: This blog was originally published in March 2015 but was updated in January 2025. During most video planning sessions, this question...
Recruitment Video Practices for Hiring the Best Team
Editor's Note: This blog was updated for relevancy and accuracy on August 13, 2024. Finding the right person for your company is getting more and...
About Us Video: The Do's and Don'ts To Make One That Works
Editor's Note: This blog updated for relevance and accuracy on September 13, 2024. Whether you intend to produce an "About Us" video, a "Culture"...
Tips and Tricks for Capturing a Compelling Live Event Recap Video
Big events are a big deal. You spend months planning, pick the right venue, organize the perfect program, and stress out about all the little...
Producer's Secrets: The 5 Best Ways to Start Videos
So, I recently wrote a blog about opening your video with your logo and I may or may not have ruffled some feathers. If you missed it, here it is....
Specialized Marketing Agencies and the Myth of the Full-Service Agency
Imagine you have a concern about your heart. You visit your regular doctor, they perform a few quick tests, offer some general advice, and then refer...
Creating a Video Strategy to Grow Club Revenue and Reduce Expenses
Look around online and it’s hard not to find video. From social media feeds to websites, video is everywhere. Yet it’s not enough to produce one...
Stop! Why Your Video Intro Should NOT Start With A Logo
Branding and logos are important. I get it. I recognize many brands solely based on their logo... Under Armour, Dairy Queen, Facebook. And yes, I...
Marketing Made: Using Manufacturing Videos to Drive More Business
These days, it's hard to read about marketing without hearing about video . It's become the go-to tool for most digital marketers, and for good...
Video for Sales: 7 Effective Ways to Close the Deal
When it comes to business, the only thing that ultimately matters is whether or not you can close deals and customers. You can have the best...
Creating a Successful Video Production Timeline From Start to Finish
Editor's Note: This blog post was updated for clarity and accuracy on September 18, 2023. Producing a video as part of your company’s video marketing...
Make the Leap Into Business Video
I’m a '80s music fan. The loud guitars, big hair, and over the top antics — I love it all. So, when I started thinking about making the leap into...
Corporate Video Services: The Best Videos to Create to Meet Your Goals
If you're thinking about producing a corporate video, you're in good company. According to HubSpot's State of Inbound Report, marketers are paying...
Instant Video Library: Build a Video Library with Just One Shoot
Admit it… you’re helpless without your phone. So am I. I ask Siri for directions even when I know where I’m going. She’s not always 100% accurate,...
Boost Your Content's Credibility With These Principles of Journalistic Objectivity
Fake news is a real problem — and not just for journalists. Look no further than a new survey that says 75-percent of Americans find it difficult to...