Video Strategy
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How to Make Your 2026 Video Budget Work Three Times Harder
Your marketing team wants an About Us video. HR needs recruiting content. And your training department is asking for onboarding materials. The only...
Understanding the Role of Video Producer Is More Important Now Than Ever
Everyone's mesmerized by what AI can do with video. Generate scenes from text prompts. Swap backgrounds. Clone voices. Edit footage in seconds...
A Day in the Life Videos: A Behind-the-Scenes Look at Work
The problem with most job postings is that they often promise one thing and deliver another. Job seekers scroll through career pages filled with...
AI-Generated Video: A Threat or a Tool for Businesses?
Artificial Intelligence is virtually everywhere. In fact, it’s all that today’s marketers are talking about. In the birth of this new technological...
Why Authenticity and Transparency are Critical for Video Production in 2025
With so much content available online, audiences are sharper than ever at detecting what feels genuine—and what doesn’t. Overly produced videos with...
The Do's and Don'ts of User-Generated Content That's Actually Good Enough for Professional Videos
Professionally produced videos are critical when creating polished, strategic content that represents your brand. But sometimes the most compelling...
How to Get Great On-Camera Performances from Non-Actors
Most people aren’t used to being on camera, especially in professional settings. And when it comes to corporate videos, that pressure can grow...
When to Script Your Video (And When Not To)
One of the most common questions we hear from clients, who are first-time video producers, is: "Do I need a script?" The answer is… maybe. It isn't a...
Getting the Most Out of Your Video: Distribution Best Practices
You’ve wrapped a video project, the final file’s in your inbox, and it looks fantastic. But now what?
The Power of Video: Bringing Your Club's Culture to Life
Remember the time you had to start something new or join a group for the first time and you were really nervous? It could've been going away to...
Personal Branding for Employers: Video Strategies for Leadership Visibility
Most businesses talk about what they do—not how it actually helps anyone.
Video as a Training Platform with a Learning Management System
Training a team effectively while keeping them engaged is a challenge every organization faces. Traditional methods can feel stale, leaving employees...
The Art of Audience-First Recruitment Videos: Connecting with Different Types of Talent
Sit in any movie theater during the previews, and you'll quickly understand who each upcoming film is meant for. The same principle applies when...
Video Training That Generates Revenue: A Case Study from IBS
The magic of television takes many forms.
Why Investing in Professional Production Matters in Fundraising Videos
How to Decide Between DIY and Professional Services for Your Next Project
Amazing Drone Footage Doesn't Always Tell the Best Story
There was a time when capturing an aerial shot meant more than just renting a helicopter. You also needed to hire a pilot and a videographer who shot...