How to Look Good on Camera: 5 Things to Consider Before You Hit Record [Video]
Editor's note: This blog was updated for relevancy and accuracy on July 31, 2024. Trust me, no one likes the way they look on camera, not even the...
Planting Seeds for a Long-Term Video Marketing Strategy
When clients first approach us about creating a video marketing strategy, they feel excited but also nervous. ‘We know we should be making more...
Create A No-Nonsense Video Marketing Strategy From Scratch
In today’s digital world, many companies are incorporating more video into their overall marketing strategy, but if they’re starting from scratch,...
Tugging at Heartstrings: Showcasing Your Nonprofit Mission Through An Emotional Video
If you’re a non-profit organization, you understand the importance of sparking an emotional connection with audiences more than most types of...
The Digital Marketing Campaign That Gave Catholic Charities Their Best-Ever Holiday ROI
What does hope look like? What does it sound like, act like, and feel like? That's the question at the heart of Catholic Charities of St. Paul and...
How to Growth Hack Your Content Marketing Strategy
By Jake Hughes, Head of Content Marketing at Website Builder Ninja and co-founder of Liberty Office
How Private Clubs Can Drive Results with Less Waste Through Video
Private communities are no stranger to stretching their marketing budgets. Whether you've got big ideas or you're taking things a quarter at a time,...
3 Content Lessons that Make for Great Video Editing
Finding talented videographers today isn't difficult. Hobbyists, college graduates, and long-toothed production experts are all over job posting...
MSPBJ Honors Women Leaders, Pleases Sponsors, and Delights Audiences with One Virtual Event
When the COVID-19 pandemic wiped Minneapolis-St. Paul Business Journal's event slate clean, organizers looked for ways to maintain their robust...
3 of Our Favorite Examples of Inspirational Videos
No matter where you’re from, there is one thing we all share in common: The love of great stories. At StoryTeller, our job is to find inspiring,...
The Effects of Video Length: How Long Should My Videos Be?
During most video planning sessions, this question will pop up at least a few times: How long should the video be? And while there is no right or...
Recruitment Video Practices for Hiring the Best Team
Editor's Note: This blog was updated for relevancy and accuracy on August 13, 2024. Finding the right person for your company is getting more and...
About Us Video: The Do's and Don'ts To Make One That Works
Editor's Note: This blog updated for relevance and accuracy on September 13, 2024. Whether you intend to produce an "About Us" video, a "Culture"...
How to Use Video Throughout the Candidate Experience
Webster defines Human Resources as one of the toughest jobs known to everyone who has ever been in the workforce. I didn't make that up. (I have a...
Tips and Tricks for Capturing a Compelling Live Event Recap Video
Big events are a big deal. You spend months planning, pick the right venue, organize the perfect program, and stress out about all the little...
Making Video Accessible for Your Club (Jason Hsaio)
Feeling like you're always one step behind in your marketing efforts? If you're a club marketer, you’re probably nodding your head. It’s a perpetual...
Producer's Secrets: The 5 Best Ways to Start Videos
So, I recently wrote a blog about opening your video with your logo and I may or may not have ruffled some feathers. If you missed it, here it is....
Specialized Marketing Agencies and the Myth of the Full-Service Agency
Imagine you have a concern about your heart. You visit your regular doctor, they perform a few quick tests, offer some general advice, and then refer...