Producing About Us Corporate Videos: How to Make Them Interesting
What is a corporate video? The term “corporate video” covers a lot of bases, but it generally showcases something about your business, whether it’s...
Who Needs a Gaffer? The Real Members of a Video Production Team
Here's a multiple-choice question for you. When a movie ends, and the credits roll, what do you do? Watch the credits and hope for a post-credit...
Top Video Challenges: Why You Need to Hire a Video Production Agency
I have a little secret for you—video is the most effective form of content marketing today. Video in an email increases click-through rates by...
Comparing Video Production Companies (& Impacts on Project Pricing)
Editor's Note: This blog was updated for accuracy and relevance in July 2024. How many people does it take to produce a video? This is a great...
Video Interview Backgrounds & Backdrops: Choosing the Best Location
Finding the best video interview background is one of the most important parts of the video production process. There are a lot of different elements...
What Alternative Marketing Means Today (And How to Stand Out)
Gone are the days of “traditional” marketing and advertising strategies. Sharing campaigns across radio, TV, and print has become nearly obsolete–and...
Why Your Video is Nothing More than a Cheap Commercial
Think about the last video you watched. How did you find it? Were you actively looking for it? If that’s your answer, we call your bluff. Chances are...
Curious & Unbiased: A Journalistic Approach to Content Marketing [VIDEO]
In today’s digital world, any business can reach out directly to their target customers, build relationships, and educate consumers on available...
8 Marketing Video Production Ideas that Really Work
Editor's Note: This blog was updated for accuracy and relevance on July 30, 2024. Video has become an essential part of many marketing plans. We know...
Using Recruitment Videos For Attracting Talent
Editor's Note: This blog post was updated for relevance and accuracy on August 19, 2024. It might seem obvious, but employees who like where they...
8 Fresh Digital Storytelling Ideas for Business (+ Examples)
You will be hard-pressed to read a blog about marketing trends that doesn't include a mention of storytelling. We know that in the world of digital...
Master the Video Elements: Digital Storytelling Examples
Defining ‘digital storytelling’ versus ‘video content’ is like categorizing ‘squares’ and ‘rectangles.’ Digital storytelling is video content, but...
11 Types of Video Content to Master in 2022 (and 2 for the Future)
Do you remember what life was like before email, or smartphones, or social networks? It helps to remember all the advances in those areas to...
Looking for Affordable Video Production? How to Find the Right Vendor
“How much does it cost to make a video?” It’s usually the first question people try to answer before embarking on producing a company video. The...
Behind the Scenes: Simple Explanation of the Video Production Process
This blog was updated for accuracy and relevance on July 9, 2024.
What You Need to Know to Get an Accurate Video Production Estimate
I ask A LOT of questions. It's in my nature. I'm truly curious about how people's days are going? How their weekend went? What their favorite hard...
Ideating to Implementing: Our Guide to Video Marketing
Editor's note: This blog was updated for relevance and accuracy in August 2024. There is a lot to consider when creating a marketing video for your...
Benefits of Working with a Video Producer
You’ve decided to want a video, great! Now what?